July 20, 2022 | Manjit Virdi
“Tell me what is happening to the Willenhall property market”, asked the friend of a friend at a recent doo I went to in Willenhall (after finding out I was an agent in Willenhall).
I always reply, “It depends if you are buying, selling or both”.
The Willenhall property market is like a seesaw. For the last two years, it has been quite firmly in the realms of a 90% seller’s/10% buyer’s market.
However, unless you are a Willenhall buy-to-let landlord, Willenhall first-time buyer, or executors selling a deceased person’s estate, most home movers are both (i.e. they are both sellers and buyers).
It comes down to simple supply and demand economics. i.e. the number of properties on the market versus the number of buyers in the market.
Like when someone sells goods or services, it’s the same with property. So, when we have a low supply of properties on the market and high demand for properties to move into (like we have had for the last two years since the end of lockdown one), house prices go up.
The other side of the coin was seen in the Credit Crunch years of 2008/9. Many people wanted to sell their houses in Willenhall, yet the banks weren’t lending, so people couldn’t buy. This meant the supply of property on the market exceeded demand; hence Willenhall house prices dropped by 16% to 19% in 18 months (depending on what type of property you were selling) as we had a 20% seller’s/80% buyer’s market.
Whilst demand and supply are the key driving force on the balance of the buyer/seller’s market seesaw, it is not the only influencer of the property market. The price band is also an essential determiner of house prices, albeit over the longer term.
To show this, initially, I will go back to 1995 to ascertain what has happened to average house prices over the long term in Willenhall.
Interesting, when you compare that against the national figure of 407.2%. Also, looking at where our local authority stands against other areas, we are 298th out of 331 local authorities in England & Wales for house price growth.
It’s called the property ladder for an excellent reason, and the health of the whole Willenhall property market is very dependent on those bottom rungs of that ladder.
Therefore, looking at the data for our local authority, paying particular attention to the lower end (in terms of price), some intriguing data comes to light. It is crucial as the lower end of the property market (in terms of price) is a good bellwether for the whole Willenhall property market.
So, I looked at the following:-
… and if one looks at our figures for Willenhall and the whole local authority, it is interesting to see how the three parts (lowest 10%/lowest 25% and overall average) have performed.
Some of you might be asking yourself, what do all these different figures mean to Willenhall homeowners, first-time buyers and landlords?
The thought I am trying to get across to every Willenhall homeowner and buy-to-let landlord is that there isn’t just ‘one’ Willenhall property market.
There are markets within markets – almost like a fly’s eye. It is essential not to look at just the headlines but delve deeper when considering what is really happening and not to just look at the overall averages.
As we enter the height of the summer, the Willenhall property market seesaw has started to change ever so slightly, changing from the 90% seller’s/10% buyer’s market we have had in the last two years to more of a 70% seller’s/30% buyer’s market.
With that in mind, if you can spot trends before anyone else is aware of them you could find yourself some potential Willenhall property bargains.
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